Evolution of the Facebook logo

Since its launch in 2004, Facebook’s brand has been synonymous with the colour blue.

There have however, been some tweaks and changes to the brand’s logo over time.
Here’s a visual breakdown…

2004 – Launch of ‘thefacebook’


2005 – the ‘the’ went pretty quickly, as did the brackets…


2015 – a slight revision to the font, with the most obvious change to the ‘a’. We can also see a subtle change in the shade of blue


2019 – 2021 – we observe further changes to colouring of the logo, plus a switch in composition, with the coloured lettering generally appearing on a white background.


Evolution of the Facebook app logo

Of course, nowadays your mobile app logo is almost more important than the main brand logo. We can see how this has evolved for Facebook through the years too…